Structure & content
Page planning, a clear message, content guidance and an agreed set of pages.
YOUR BUSINESS, EASY TO CHOOSEA first impression.
Websites
A first impression.
A useful next step.
Websites with a clear message, a considered visual identity and a customer journey that makes sense. Built for the people using them, on the screens they actually use.
Focused websites from A$950 ↗A RESPONSIVE WEBSITE, TAKING SHAPE.ILLUSTRATIVE EXAMPLE
fern / example website
fernGARDEN STUDIOGardens, thoughtfully made.
GARDEN DESIGN & CAREA little more
room to grow.
room to grow.
Considered gardens.
Care for the seasons ahead.
One clear message. One obvious next step.
fernRoom
to grow.Explore gardens ↗
to grow.Explore gardens ↗
EXPLORE WHAT WE CAN BUILDStart with the job
Start with the job
you need done.
Choose an example to see the inputs, the work in between and the useful result.
Help people choose you.
Service pages, project galleries, FAQs, locations and enquiry forms. Organised around the questions customers ask before getting in touch.
TRY THE CUSTOMER JOURNEY Example 1
01 / THE VISITOR’S NEEDA customer needs garden design in Ryde.
02 / THE PAGE DOES ITS JOBShow relevant services, the approach and a clear enquiry form.
03 / A USEFUL OUTCOMEAn enquiry with the service, location and project details.
Click through a sample journey. No booking or enquiry is sent.
Give one offer a clear destination.
A focused page for a promotion, new service or launch. The message, imagery and next action all support the same purpose.
TRY THE CUSTOMER JOURNEY Example 2
01 / THE VISITOR’S NEEDA visitor arrives from a garden design campaign.
02 / THE PAGE DOES ITS JOBMatch the offer and answer the key questions on one page.
03 / A USEFUL OUTCOMEA direct path to request a consultation.
Click through a sample journey. No booking or enquiry is sent.
Make the next step practical.
Service bookings, product catalogues, carts and checkout experiences, using suitable platforms and payment providers. Availability, payments and platform requirements are confirmed in scope.
TRY THE CUSTOMER JOURNEY Example 3
01 / THE VISITOR’S NEEDA visitor wants a consultation next week.
02 / THE PAGE DOES ITS JOBShow appointment options and the details needed to book.
03 / A USEFUL OUTCOMEA booking request ready for the connected booking platform.
Click through a sample journey. No booking or enquiry is sent.
Improve the site you already have.
Review the structure, content and technology. Keep what works, plan redirects where needed and improve usability, responsive layouts and the content workflow. Optional care can cover agreed updates and checks.
TRY THE CUSTOMER JOURNEY Example 4
01 / THE VISITOR’S NEEDAn existing site is difficult to use on a phone.
02 / THE PAGE DOES ITS JOBReshape content, simplify navigation and test important actions.
03 / A USEFUL OUTCOMEA clearer website with an agreed migration and handover plan.
Click through a sample journey. No booking or enquiry is sent.
WHAT GOES INTO THE BUILDConsidered beyond
Considered beyond
the first screen.
Design & interaction
Responsive layouts, accessible controls, useful motion and a visual direction suited to the business.
Connections
Forms, bookings, content management, ecommerce and other integrations agreed for the project.
Launch & handover
Check forms, navigation, mobile layouts and core metadata. Agree ownership, hosting and ongoing responsibilities.
We agree the pages, content, functionality and revision rounds before work starts. Domains, hosting, payment processing and third-party subscriptions are itemised separately.
LET’S FIND A USEFUL STARTING POINTBring us the task.
Discuss websites ↗Bring us the task.
We’ll help shape the next step.
A free review, written findings and a scope to discuss.